Blog Post #2

 Tentative Sources

I am really interesting on how people/businesses (specifically Utah Tech University) market on different platforms. Which one is most effective? I want to look at social media and print based advertisements around the University has the most pull towards students. Which one made the students show up, the flyers around campus or the posts on Instagram? By looking at how the University/clubs market towards the student body, we can pin point the most effective way to reach out and boost student involvement.

1. Allen, Anna, and Sonja Randall. “Designing, Developing, and Marketing Multimedia Products.” Journal of Technical Writing & Communication, vol. 28, no. 2, June 1998, p. 207. EBSCOhost, https://doi.org/10.2190/70BL-AYD9-PXKT-VUVX.

2. Tokar III, Peter. “Modern Ed Marketing -- SOCIAL MEDIA.” Economic Development Journal, vol. 17, no. 1, Winter 2018, pp. 44–49. EBSCOhost, https://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=132829840&site=ehost-live.

3. Peruta, Adam, and Alison B. Shields. “Marketing Your University on Social Media: A Content Analysis of Facebook Post Types and Formats.” Journal of Marketing for Higher Education, vol. 28, no. 2, July 2018, pp. 175–91. EBSCOhost, https://doi.org/10.1080/08841241.2018.1442896.

4. PETRŮ, NADĚŽDA, and MAROŠ MAREJKA. “Marketing Communication Trends in Higher Education Environment.” Ad Alta: Journal of Interdisciplinary Research, vol. 4, no. 1, Jan. 2014, pp. 63–67. EBSCOhost, https://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=97289393&site=ehost-live.

5. Ostyakova, Galina V., et al. “Features and Mechanisms of Improvement of Marketing Promotion of Services in Social Media.” EurAsian Journal of Biosciences, vol. 14, no. 2, Aug. 2020, pp. 5951–59. EBSCOhost, https://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=148907330&site=ehost-live.3.

6. SALEM, Omar. “Social Media Marketing in Higher Education Institutions.” SEA: Practical Application of Science, vol. 8, no. 2, May 2020, pp. 191–96. EBSCOhost, https://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=147278435&site=ehost-live.

7. Soares, João Coelho, et al. “Engagement in a Social Media: An Analysis in Higher Education Institutions.” Online Information Review, vol. 46, no. 2, Mar. 2022, pp. 256–84. EBSCOhost, https://doi.org/10.1108/OIR-06-2020-0242.

8.  Turner, Marcia Layton. “Like, Love, Delete: Social Media’s Influence on College Choice.” Journal of College Admission, no. 237, Fall 2017, pp. 30–33. EBSCOhost, https://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=125617302&site=ehost-live.

9. van Beynen, Kaya, and Camielle Swenson. “Exploring Peer-to-Peer Library Content and Engagement on a Student-Run Facebook Group.” College & Research Libraries, vol. 77, no. 1, Jan. 2016, pp. 34–50. EBSCOhost, https://doi.org/10.5860/crl.77.1.34.

10. SHUSHARA, Т. V., et al. “Study of the Factors of Choosing the University by Parents of as an Important Element of Strategic Marketing in Education.” Perspectives of Science & Education, vol. 38, no. 2, Mar. 2019, pp. 453–64. EBSCOhost, https://doi.org/10.32744/pse.2019.2.34.
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Comments

  1. Taylor LindellSeptember 11, 2022 at 8:50 PM

    Hey Merika! I think your research topic is super interesting. I also think that it will help gather information that is truly beneficial for students on campus. By finding out how the university is best reaching its target audience, student government and other important student resources will be able to implement specific strategies. By doing this, the university will be able to spread information more effectively and reach a larger portion of the student body.

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  2. Samantha SurowiecSeptember 13, 2022 at 2:17 PM

    Merika, I really like your idea for your topic. Personally I feel like I get most of my information for school events from flyers, especially ones in the bathrooms. I'm interested to see what you come up with and find. I would suggest maybe doing a controlled survey of students on campus. Good luck!

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  3. Merika MoffattSeptember 13, 2022 at 2:34 PM

    Topics that might emerge from the current sources could be how companies use social media, influencers, and universities. This leads me to the topic of how social media is effective in the any industry for marketing. I don't know if that is really what my topic should be about, but it seems to be the only option within the topic. I think I should add onto the sources.

    ReplyDelete

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